The NurtureSource Story
The NurtureSource Story
Grounded in the Power of Design
At its core, design fundamentally shifts the way a space feels. It was this belief that led our founder Gary Faber to launch NurtureSource as a home staging company in 2003. With a background in finance and marketing for real estate development projects in Hawaii and San Francisco, Gary also had a keen eye for interior design. Friends urged him to put his design talent to use, and along with his real estate and finance know-how, he was uniquely positioned to do so. In 2008, Alex Jones joined our team to run operations, and it became clear that NurtureSource had the opportunity to evolve into something bigger. Agents and sellers were asking for more than just staging – they wanted guidance on finding the right contractors and vendors like painters to help add the most value to the homes they were bringing to market. They were looking for experts fluent in design and renovations who were also industry veterans well-versed in the real estate part of the equation. Gary and Alex rose to the occasion and created the foundation for what NurtureSource is today.
From Staging to Full-Service Design & Renovations
Over the years, NurtureSource has grown from a small Berkeley business focused on staging and design services to a comprehensive renovation company and general contractor that continues to be rooted in value-driven design in the San Francisco Bay Area. Along the way, Benjamin Kimmich joined our team as managing partner and CEO, bringing his deep renovation expertise to the company. Since then, we’ve expanded our project management and design teams and added more specialized tradespeople to our in-house roster because we know it takes a village to bring a beautiful house to market at the right time in the right way. Our expanded network means we’re able to provide better service with a faster turnaround – renovating up to 30 homes at a time with completion in as little as 4 weeks – while maintaining the same level of client-oriented care. We offer a highly valuable service to real estate agents, home sellers, and home buyers by providing design, renovation, project management, and staging in one coordinated package, and we’re deeply committed to being a collaborative partner throughout the entire process.
Meaning Behind Our Name & Sigil Logo
An integral part of NurtureSource’s identity is the strong relationships we’ve nurtured with agents, sellers, and buyers. It’s this idea of nurturing relationships that serves as the anchor of our company name. First and foremost, we’re about being there through every part of the home journey as coach, collaborator, advisor, and expert. The second part of the company name speaks to being a trusted resource. Clients come to us looking for the right specialists and, with our vast network, we have the resources to deliver. NurtureSource’s logo is an extension of these concepts and is also based on the principles of sacred geometry – namely the Fibonacci Golden Ratio, which encodes energetic meaning to various shapes and repeating patterns in nature. With its overlapping components, rooted in Carl Jung’s individuation principle and circular form, our Sigil logo serves as a unifying and magnetic force for creativity and prosperity.
Gary: The House Shaman
In our experience, we’ve learned that beautifully orchestrated home renovation is a vehicle for not only creating value but also igniting the imagination of everyone who walks through the door. And it takes a certain sensibility to know what a house needs to reach its full potential. Gary has earned the “house Shaman” nickname because of his uncanny ability to walk into a home and let it speak to him. Gary and the rest of our NurtureSource team are experts in Bay Area home styles and know exactly what they need to be restored, refreshed, and modernized for today’s buyer while also honoring the unique history and integrity of every home.
Today and Beyond
After 20 years in business, NurtureSource has helped transform more than 1,900 beautiful homes and has earned a strong reputation among the Bay Area’s top agents and brokerages. We’ve expanded into further-reaching geographies around the Bay Area and intentionally grown our services to include buyers and investors in addition to sellers, plus a 100% financing program. Over the past two decades, our vision has never wavered: We use the power of design to transform spaces and maximize your home’s value.
NurtureSource Is Here to Help
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