5 Tips for Marketing Your Home for Sale in 2023
5 Tips for Marketing Your Home for Sale in 2023
Marketing plays an important role in selling your home for the highest price. Good real-estate marketing can increase your chances of attracting buyers and also provide an incredible return on investment. There are aspects of marketing your home that might be daunting, but a good realtor will help you navigate the process and even refer you to professionals like NurtureSource for their expertise. With a little marketing know-how, you’ll get the attention of potential buyers and ultimately sell your home for a fair price. Here are our five insider tips for effectively marketing your home for sale in 2023.
Tip #1: Find the Right Agent
The first and most essential step when you’re thinking of selling is to find the right agent to help you market your home. In your search, look at agents’ websites to get a feel for their marketing savvy. You’ll want to make sure the agent has a plan for prepping, staging, and photography and can refer you to the right resources for each. As experts in their industry, they should be equipped to do a lot of this legwork for you. If you live in the San Francisco Bay Area and need help choosing an agent, our team at NurtureSource is happy to lend a hand. With decades of experience in the business, we have a vast network of real estate agents who know how to do the job right. Schedule a call to see how we can help.
Tip #2: Prep Your Home for Selling
Once you’ve found the right agent, start to think about all the ways you can start to prepare your home for sale. Consult with your agent about quick-and-easy cosmetic fixes as well as larger upgrades, both interior and exterior, that will make the biggest impact on buyers. Then work with your agent to identify home renovation and design services, like NurtureSource, to help with any necessary updates. Before any project work begins, it’s a good idea to start clearing your home of personal items. Invest in a storage unit to move all your belongings while your home is on the market.
Tip #3: Understand the Power of Design
At NurtureSource, we believe that strategic home renovations and design are vehicles for creating value and igniting the imagination of buyers from the moment they walk through the door. With a deep understanding of what works, we’re committed to sharing our knowledge of the market, giving you the right advice about which upgrades to pursue, and connecting you with the right people to get the job done. We can help you work through the best options to make sure your home stands out to buyers and create a plan to sell your home at the highest price. See what homeowners and agents have to say about our work and then schedule a call to learn more about how we can help.
Tip #4: Hire Professionals to Stage Your Home
Creating an enticing environment for home buyers is an important part of preparing your home for sale. In fact, 82% of buyers say staging makes it easier to visualize the space as theirs. In our experience, it’s one of the most critical details to making a home feel right for the people who walk through the door, and there are professional home stagers and designers who can help your home stand out. In your research, look for professionals with a proven track record. If you’re in the San Francisco Bay Area, our expert team of stagers and designers have the skills to infuse spaces with tasteful, creative touches that spark inspiration. Here are some of our top do’s and don’ts for successful staging:
Staging should complement the style of your home
Give buyers the full picture of your home’s potential by staging every room
Create a subtle contrast of colors and textures, focus on accessories, and avoid outdated furniture
Always opt for live plants instead of artificial ones
Thoughtfully curated artwork is essential; use local artists when possible
Tip #5: Invest in High-Quality Photography
It’s no surprise that 96% of current home buyers use the internet in their home search, and buyers rate photos as very important when searching for a home online. Listings with bad pictures are often overlooked, but getting the perfect snapshots of your home can require more than a simple click on your smartphone. Hiring a professional photographer with experience in high-quality home photography will help showcase your home in the best way possible and give your listing a major advantage. Consult your real estate agent for help identifying the right photographer for your property. At NurtureSource, we work with a network of preferred vendors to photograph our staged properties and are happy to discuss our recommendations for professional San Francisco Bay Area photographers.
The Final Word
While marketing tactics are constantly evolving, these five tried-and-true tips will help you effectively market your home for sale in 2023. The key is thinking of them as a cohesive marketing plan. When used together, these five tips are a recipe for success that we stand by.
